Under the High Patronage of His Majesty King Mohammed VI, may God glorify Him
th edition of the
forum
International Tourism
7th edition of the International Tourism Forum in Meknes — FITAM 2026
“Imperial Meknes, a Tourism Experience at the Heart of a Rehabilitated Heritage”
Habous Administrative and Cultural Complex — Hamria, Meknes
Don't miss the 7th edition
Places are limited. Confirm your attendance now to join the 7th edition of the International Tourism Forum in Meknes.
About FITAM
“Imperial Meknes, a Tourism Experience at the Heart of a Rehabilitated Heritage”
The International Tourism Forum in Meknes (FITAM) is a key gathering for professionals in tourism, heritage, culture and regional investment.
Held under the High Patronage of His Majesty King Mohammed VI, may God assist Him, FITAM brings together decision-makers, experts, investors, institutions and professionals around the strategic challenges of tourism development in Morocco and the Fez-Meknes region.
The 7th edition takes place from 9 to 11 October 2026 at the Habous Administrative and Cultural Complex in Meknes.
Meknes, an imperial city inscribed on the UNESCO World Heritage List, has for several years been undertaking a vast programme to rehabilitate its medina, monuments and public spaces. How can this rehabilitation become a lever for lasting tourism appeal?
Today's visitor is no longer content to observe. They want to live, feel and take part. How can a heritage site become a place of immersion, emotional connection and genuine discovery?
Making experiential tourism a driver of local economic development, job creation, attractiveness and international standing for Meknes and the Fez-Meknes region.
FITAM in figures
Our objectives
01
Bring together decision-makers, experts and professionals around the challenges of heritage tourism.
02
Present successful international examples of experiential and heritage tourism.
03
Explore AI, augmented reality, storytelling, creative tourism and immersive technologies.
04
Identify tourism investment opportunities in Meknes and the Fez-Meknes region.
05
Enjoy original tourism experiences within the rehabilitated heritage of Meknes.
06
Build public-private partnerships and national and international synergies.
Thematic areas
The table as a gateway to heritage: local cuisine, culinary know-how, food trails and the staging of taste within the historic sites of Meknes.
Making heritage known and desired: destination positioning, brand narrative, distribution channels, target audiences and measuring appeal.
Crafts, retail, hospitality, services: how heritage development feeds the local economic fabric and benefits the people of the territory.
Augmented reality, artificial intelligence, digital twins, mobile interpretation: the tools that give heritage a second life and a new audience.
Programme
08h45
09h30
10h30
19h00
10h00
10h00
Experience Meknes
FITAM 2026 does not merely talk about experiential tourism — it invites you to live it.
Bab Mansour, the Mausoleum of Moulay Ismail, the Qara Prison and the historic squares.
An exceptional visit to the Granaries of Moulay Ismail and the Sahrij Souani, masterpieces of Moroccan hydraulic engineering.
A walk along the imposing ramparts of Meknes and its monumental gates, witnesses to the grandeur of the Alaouite dynasty.
Hands-on workshops with the medina's artisans: zellige, cedar wood, leather, ironwork and carpets.
A food trail through the souks and communal ovens: pastilla, mhancha, goat cheeses and wines of Meknes.
Discover the Meknes stud farm and the imperial equestrian tradition, with a Barb and Arab-Barb demonstration.
An excursion to the Roman ruins of Volubilis (UNESCO) and the holy village of Moulay Idriss Zerhoun, the first place of pilgrimage of Islam in Morocco.
A night-time discovery of the illuminated medina, dinner in a historic riad and an evening of Arab-Andalusian music.
Destination
Founded in the 11th century and raised to the rank of imperial capital by Moulay Ismail (1672-1727), Meknes is one of Morocco's four imperial cities. Its monumental heritage — ramparts, palaces, granaries, basins and gates — bears witness to the height of the Alaouite dynasty.
Inscribed on the World Heritage List since 1996, the medina of Meknes holds monuments of exceptional richness: Bab Mansour el Aleuj, the Mausoleum of Moulay Ismail, the Granaries and the Souani Basin, the Qara Prison and the Dar Kebira Palace.
Meknes benefits from a vast programme to rehabilitate its medina, monuments and public spaces. Led by the authorities and local stakeholders, it aims to restore the living function of this heritage and turn it into a driver of tourism appeal.
Meknes lies 130 km from Rabat, 60 km from Fez and 240 km from Casablanca. Served by the A2 motorway and the Al Boraq high-speed rail station, the city is easily reached. The nearest airport is Fez-Saiss (60 km). Temperature in October: 18-28 °C.
Registration
Places are limited. Fill in the form below to confirm your attendance at the 7th edition of FITAM.
Our partners
News
The 7th edition of the International Tourism Forum in Meknes will place heritage rehabilitation at the centre of the debate on the future of Moroccan tourism.
Discover the FITAM 2026 programme, from Friday 9 to Sunday 11 October, at the Habous Administrative and Cultural Complex.
Registration is open. Book your place for this international event dedicated to heritage and experiential tourism.
FITAM is seeking institutional, strategic and technical partners to contribute to the success of its 7th edition.
Contact
Habous Administrative and Cultural Complex
Opposite Jardin Cornette, Hamria
Meknes, Morocco